Transforming Banking for Gen Z
Maybank MAE App Case Study:
This case study examines the strategic design and development of a mobile banking application focused on enhancing user engagement and seamless functionality. Utilizing a human-centered approach, we prioritized intuitive navigation, personalized experiences, and robust security. The study demonstrates measurable improvements in user adoption and satisfaction, offering valuable insights for financial institutions seeking to optimize their digital banking platforms.
Understanding Gen Z's Struggles and the Power of Mobile Banking Apps.
Unlocking Financial Freedom:
The issues
25% of Gen Z individuals have actively sought part-time employment as a means to secure a sustainable livelihood.*
A significant majority of respondents, accounting for 64%, identify financial resources as a hindrance in their pursuit of professional aspirations.**
a notable 69% of Gen Z members aspire to attain a level of income that enables them to lead a life of comfortable financial stability.**
Sources
*The Edge Malaysia: Cost of Living is Top Societal Concern for Malaysian Gen Zs and Millennials, say Deloitte
**Free Malaysia Today: How Optimistic are Members of Gen Z About The Future
WHAT WE WANT TO Educate?
To get more intimate with our customers, build deeper trust and ultimately helping them to achieve their financial aspirations.
Your credit score, a three-digit number, significantly influences your financial opportunities.
The way credit cards are used determines whether they are beneficial or detrimental.
Securing your financial future means putting money aside for retirement.
Financial prudence requires that expenditures remain within one's financial capacity.
Responsible financial management requires you to pay all debts, such as PTPTN, promptly.
It's vital to differentiate between your emergency fund and personal savings for sound financial planning.
Make informed investment decisions through thorough research and due diligence.
Consider obtaining an insurance policy early on to reap the benefits of starting young.
How WE WANT TO Achieve?
Establish a savings platform, known as an e-Tabung, to facilitate users in effectively managing their personal savings.
Incorporate a dedicated reminder section within the system to proactively notify users about recurring payments and ensure prompt adherence to their financial obligations.
Who is our target segments?
What we have Created
The homepage of our new mobile banking app has been meticulously crafted to provide a seamlessly navigable interface, ensuring ease of use and accessibility for users of all ages.
New Homepage
We have thoughtfully crafted the piggy bank page in our mobile banking app, ensuring it caters to young users with a user-friendly interface that enables effortless navigation and promotes efficient savings.
New e-Tabung
We have skillfully designed the reminder page of our new mobile banking app to deliver a seamless experience, empowering users to effortlessly set payment reminders while safeguarding their credit score.
